Under the direction of the Assistant Director for Street Management, and working closely with the Director and the entire Senior Management team, the Communications Manager will oversee communications and community outreach department-wide. The successful candidate will be a highly motivated, well-organized self-starter with excellent interpersonal communication skills who enjoys public and community interactions and works well in a collaborative environment.
Core responsibilities of this position include the following:
Direct internal and external communications for TPT; produce internal department newsletter; create and coordinate content for other City publications, coordinate communication with City's Director of Communication, other City departments, and outside organizations as needed; coordinate media relations and public events; develop press releases, advisories, and talking points for the Director and others; draft and edit correspondence; work in coordination with staff from other City departments to develop and execute coordinated communications; identify opportunities to improve communication strategies and implement guidelines for implementation.
Manage the Department's website; create and/or oversee updates and redesigns as needed; manage the Department's social media strategy as part of the City’s overall social media approach; evaluate and execute new-media electronic platforms, as approved; develop creative materials using digital, web, social and print media; Develop branding and style guides and templates to ensure consistency of messaging and graphic presentations.
Manage community outreach and engagement efforts, working in close collaboration with staff from across the department and other City departments; develop templates and guidelines for project- and program-related outreach and engagement; coordinate outreach meetings and events, including scheduling, selecting venues, publicizing, and staffing events; maintain contact lists for communications; coordinate outreach with staff from other City departments as needed; introduce new methods for outreach based on best practices; represent TPT at public events and/or make presentations to audiences that vary in size and backgrounds (note that technical subject matter expertise will generally be provided by other staff).
Assist in development and execution of all aspects of the City’s Vision Zero initiative related to communications and outreach; enhance the existing website and assist in development of the planned Vision Zero portal; represent the program at public outreach events, assist in development and execution of the Vision Zero Outreach and Communication strategy; plan, review and execute initiatives and campaigns that promote Vision Zero.
Provide staff support and coordination for the internal Vision Zero working group, external Vision Zero Advisory Committee, the Cambridge Traffic Board, the Commercial Parking Control Committee, and additional committees as needed.
Assist in legislative affairs activities in relation to the City, state, and federal elected officials, in coordination with the City’s Director of Communications, the City Manager’s Office, and the City Solicitor’s Office; coordinate with local, state, and national advocacy organizations to help further TPT’s and the City’s goals.
Develop metrics and measurements for tracking our communications and outreach efforts, and develop ways to highlight and communicate these successes through a variety of channels.
Oversee various channels the public use to contact the department, including Commonwealth Connect, email, web contact forms and future CRM efforts.
May provide oversight to interns and/or consultants.
Perform other duties as required.
Bachelor's degree in Communications, English or a related field; plus 3 years of experience; or an equivalent combination of education, training and experience may be considered.
5+ years of communications experience, including in transportation related roles.
Excellent written and oral communication skills, ability to relate to audiences with multiple dimensions of diversity, and work collaboratively with peers.
Experience working in a public sector environment.
Excellent organizational and interpersonal skills, with a keen attention to detail and comfort handling multiple types of tasks and projects.
Proficiency and comfort with technology.
PREFERRED KNOWLEDGE SKILLS AND ABILITIES:
Demonstrated interest and involvement in transportation or sustainability preferred.• Ability to work independently on routine tasks and manage recurring project cycles.
Familiarity with the Cambridge community preferred.
Knowledge of and experience using the Adobe Creative Cloud and web site content management systems. Design skills a plus.
APPLICATION PROCEDURE: Submit both your resume and letter of interest (including social media handles) by 5:00 pm on the closing date via email to: email@example.com or to Personnel Dept, Room 309, City Hall, 795 Massachusetts Avenue, Cambridge, MA 02139. Fax: (617) 349-4312. We are an AA/EEO Employer.
Internal Number: M399
About City of Cambridge, MA
With over 105,000 people located within a 6.5 square mile area, Cambridge is
a unique community with a strong mix of cultural, demographic and social
diversity, intellectual vitality and technological innovation. Located just across
the Charles River from Boston, Cambridge is home to world-renowned educational
institutions, Harvard University and Massachusetts Institute of Technology
(MIT), as well as to numerous high-tech and bio-tech companies. Cambridge
has developed into an international community, with almost 27% of residents
being foreign born, representing over 70 countries and speaking more than
40 different languages.