SUMMARY: AC Transit is currently seeking qualified candidates for the position of Marketing Graphics Administrator. Under general supervision, administers the Marketing department's most complex marketing and public information projects and ongoing programs; supervises department staff engaged in developing and implementing strategies to market District services, and produces and disseminates service information.
This is an excellent opportunity to work for the largest bus agency in California. In addition to working with some of the best in the business, AC Transit also has an excellent benefits package that includes pension, medical, dental and vision coverage, flexible spending and a 457 savings plan.
REPRESENTATIVE FUNCTIONS: All Assignments:
• Administers one or more major District marketing and/or public information projects or programs to build general public awareness, retain and increase ridership, provide service information, and solicit community input. •Designs and administers assigned projects from inception to implementation; including project plans, work flow schedules, work assignments, and progress reports. • Provides creative and technical direction, project oversight, motivation, and supervision to assigned staff engaged in the development, planning, and execution of marketing and public information projects and programs. • Manages program and/or project budgets; submits budget recommendations; and monitors expenditures. • Administers and conducts research to find vendors for products and services; determines the scope of work, solicits proposals, reviews bids, negotiates costs and fees, reviews contracts and writes contract language, and initiates final purchase following management review and approval. •Works closely with the Marketing & Community Relations Manager to review ridership and customer satisfaction trends and issues, identify new marketing and service information opportunities and strategies, and set program direction and goals. •Responds to and interacts with department and executive level managers to plan, execute, and accomplish broad marketing department campaigns and goals within established deadlines. • Collaborates with other departments to help identify and respond to service performance and information issues; and to develop or modify services and amenities to improve customer satisfaction and increase ridership. • Represents the District at community, business, and agency meetings; participates on external committees and task forces on behalf of the District; establishes cooperative marketing and information programs with outside entities; and makes presentations to external groups, agencies, and local government officials. • Maintains extensive knowledge of the District's bus services; maintains familiarity with communities served, and monitors changing demographics, economic development, and political leadership. • Prepares and presents a variety of periodic and special reports to department and executive level managers, and the board of directors. • Collaborates with the Grants Administration unit to identify new sources of funding, seek grant funding, and assist in the preparation of grant proposals and related documentation. • Performs related duties in the area of assignment, as required. Publications & Signage Administrator Assignment:
•Administers the District's signage and publications programs involving the display of service information such as schedules, and maps. •Plans, organizes, and directs the design, development, content, production, and placement of transit information displays using standard and electronic signage at bus stops and other facilities, including interactive information kiosks. • Develops and monitors procedures to ensure the timely display of accurate and up-to-date schedule and route information; restocking of timetables and other informational materials; and maintenance and repair of all displays. •Collaborates with regional agencies to create and implement programs for service information and wayfinding at intermodal transit centers. • Develops service and information databases and customized computer programs to process schedule information for presentation on the World Wide Web; and for point-of- travel signage, and other publications. • Installs and maintains networked Macintosh desktop and server computer systems, including raster image processing for large-format printing, networked backup systems, and file and database sharing.
Graphic Arts Assignment:
•Administers the creative direction, development and production activities of the Graphics unit. • Responds to the publications and advertising needs of all District departments and external sources, including graphics, logos, and photographs. • Consults with District departments to develop branding, messaging, and positioning for marketing campaigns and special events. • Collaborates with internal staff to develop graphics concepts and execution, ensuring the consistency of both internal and external marketing communications. •Supervises the activities of vendors and external designers, illustrators, and photographers. •Maintains Macintosh computer systems for graphics, and upgrades as necessary.
Education: Equivalent to completion of a Bachelor's degree from an accredited college or university with major coursework in marketing, communications, social or public services, graphic arts, or a closely related field.
Experience: Five (5) years of recent and verifiable experience developing and implementing marketing and/or public information programs in the specific area of assignment; such as advertising, public relations, publications and signage, and/or graphic arts. Specific assignments may require equivalent years of experience with relevant computer hardware and software programs, such as the Macintosh platform, Adobe Illustrator, Adobe InDesign, or comparable software for professional typesetting, desktop publishing, and graphics design.
Desired: The ability to speak, and/or write in one or more other languages such as Spanish, Mandarin, Cantonese, or Tagalog.
Must maintain the physical condition necessary to (1) perform tasks in an office setting and operate computers, keyboards, and other peripheral equipment; and occasionally lift objects weighing 25 lbs or less. (2) possess physical mobility to ability to transport oneself efficiently, and in a timely manner to all public, private, and governmental functions throughout the District and the Bay Area, as required by the job.
THIS POSITION IS A UNION POSITION, REPRESENTED BY AFSCME
The Selection Process: The Human Resources department must receive a completed online application by the filling date. If this recruitment is "Continuous," it may be closed at any time without notice. Applications will be screened for job related qualifications, and those candidates who best meeting the qualifications listed on this Job Announcement will be invited to participate in an examination process that may include written, oral and/or performance segments. Current District employees must have satisfactory attendance and performance records. Finalists will be placed on an Eligibility List. When filling vacancies, the Human Resources Department will refer the top candidates to the hiring department for final screening and recommendation.
Vaccination Requirement for Candidates Seeking Employment: Alameda-Contra Costa Transit District has implemented a requirement that requires all candidates for District employment to be fully vaccinated for COVID-19, including variants, prior to being employed by the District, subject to limited exceptions. AC Transit adopted this vaccination policy as an emergency public health response to mitigate the negative public health consequences associated with increased incidence and test positivity rates and the prevalence of new virus variants, including increased hospitalizations, intensive care unit admissions, and deaths.
As such, candidates seeking District employment will be required to: (1) be fully vaccinated (two weeks after completion of the entire recommended COVID-19 vaccination series) and (2) submit a copy of their COVID-19 vaccination card prior to their start date, unless a reasonable accommodation request for a medical or religious exemption has been approved.
Benefits: The transit professionals who call AC Transit home represent the rich cultural diversity of the Bay Area. For more than 60 years, we have been an equal opportunity employer honoring religion, ethnic background, national origin, gender, gender expression, genetic information, disabilities, age, and veteran status. We are not only an inclusive employer but also offer a comprehensive benefits package rooted in choice, flexibility, and affordability. Benefits are effective the first of the month following your hire date. Employees and eligible dependents have access to the following benefits*: • Medical - Choice of two Health Maintenance Organizations (HMOs): Kaiser Permanente and Health Net. $10.00 office visit co-pays; $5.00 - $35.00 prescription co-pays. • Dental – MetLife Preferred Provider Organization (PPO) $50 annual deductible per person/$150 per family; $3,000 per person annual maximum; preventative care covered at 100%; basic and major care covered at 90%; $4,000 lifetime maximum orthodontia covered at 50%. • Vision - Vision Service Plan - $10.00 copay; eligible for an exam, lenses, frames or contact lenses every 12 months – based on the last date of service. $200 frame allowance or $120 allowance for contact lenses. • Employer paid Basic Life Insurance • Employee paid Voluntary Term Life Insurance • Employee Assistance Program (EAP) • Retirement – employees automatically participate in a lifetime defined benefit plan and have the option to contribute to a 457 deferred compensation plan via payroll deductions. All employees hired on or after January 1, 2016 may be in the District's Tier II pension plan covered by the Public Employees' Pension Reform Act of 2013 (PEPRA). As such, employee may be required to contribute a small portion of annual income towards the cost of the pension. • Flexible Spending Accounts (FSA) for Health Care, Dependent Care, Parking, Transit • AC Transit contributes up to $50.00/month towards an employee's FSA Transit costs • Free AC Transit Bus Pass • Federal Credit Union •Vacation and Sick Leave or Personal Time Off • Nine (9) paid holidays; 2 paid floating holidays; 1 paid birthday holiday • Tuition Reimbursement – up to $2500 per fiscal year on approved courses •Wellness Program
*AC Transit benefits are negotiated and subject to change based on collective bargaining agreements.
Pension: All AC Transit employees participate in a lifetime defined benefit pension. All employees hired on or after January 1, 2016, may be in the District's Tier II pension plan covered by the Public Employees' Pension Reform Act of 2013 (PEPRA). As such, he/she may be required to contribute a small portion of annual income towards the cost of his/hers District pension. ADA Compliant and Drug Free Workplace: The Human Resources Department will make reasonable efforts in the recruitment/examination process to accommodate applicants with disabilities. If you have a need for an accommodation, please call Human Resources at (510) 891-4783.
The Alameda Contra Costa Transit District has established the goal of a 100 percent drug and alcohol-free workplace. Applicants will be required to undergo drug and alcohol testing prior to employment and those in safety sensitive positions will be subject to further drug and alcohol testing through their period of employment, including random drug and alcohol testing.
In accordance with federal requirements, all job applicants selected for appointments in a safety sensitive position are subject to pre-employment drug and alcohol testing. A final job applicant will be tested for five prohibited drugs: Cocaine, PCP, Amphetamines, Marijuana and Opiates. During employment, employees holding safety sensitive positions are subject to random, reasonable suspicion, post-accident, return-to-duty, and follow-up drug and alcohol testing. Additionally, in the event of an absence of more than 90 days from a safety sensitive position, pre-employment drug testing will be performed.